MyFinancialAdvice, Inc. to Provide Live Advice to Decimal’s The Online 401(k) Solution

Will Enable 401(k) Participants to Receive Personalized Affordable Advice On Demand

DENVER, CO, April 3, 2005 – MyFinancialAdvice, Inc. and Decimal, Inc. have created a strategic alliance that will enable retirement plan sponsors to offer one-on-one affordable financial advice to employees who participate in retirement plans provided through Decimal’s The Online 401(k) solution. Participants in 401(k) plans that do not have constant access to a financial advisor can use MyFinancialAdvice to receive as-needed advice for a nominal fee.

MyFinancialAdvice’s services complement The Online 401(k), a 401(k) plan designed specifically for small businesses with two to 50 employees.

Chad Parks, CFP^® and CEO of Decimal, says “The MyFinancialAdvice.com platform enables participants to easily select prescreened financial advisors who can provide on-demand advice about investment choices within their 401(k)s, as well as many other financial concerns. MyFinancialAdvice.com will enhance our 401(k) solution and provide much-needed, personalized financial advice to a segment of the market that has been historically underserved.”

“Through this alliance, The Online 401(k) participants will be able to find financial advisors who understand their specific needs and receive qualified advice on a fee-for-service basis,” said Ron Peremel, CEO and founder of MyFinancialAdvice.

Via the MyFinancialAdvice.com/The Online 401(k)’s co-branded site, participants can:

• Quickly find and select an online financial advisor based on that professional’s area of expertise, hourly fees, availability, and review of his or her professional resume, which has been verified by a third-party.

• Contact advisors via a convenient and easy-to-use e-mail or click-to-call phone service to interview advisors at no charge before making a selection.

• Receive a written proposal from the chosen advisor for all work to be performed, which includes a flat fee for the advice they are quoted.

• Communicate with his or her advisor via phone and Web to receive specific advice and action steps for the participant to implement.

“The participant and plan sponsor can feel comfortable knowing that the advice provided is completely objective because these advisors do not sell financial products or manage participants’ assets,” said Ron Peremel, Chief Executive Officer and founder of MyFinancialAdvice. Peremel added, “Many plan sponsors understand that their employees lack access to traditional financial advisors whose practices are typically focused on higher income clients. This alliance between Decimal and MyFinancialAdvice enables employers to provide participants with an attractive new benefit that does not increase the employer’s costs.”

About Decimal, Inc.
Decimal, Inc. (www.theonline401k.com) is a national provider of full-service, unbiased 401(k) plans. Without hidden fees or commissions, The Online 401(k) provides small businesses with two to 50 employees with an easy-to-manage, low-cost, all-inclusive 401(k) plan and adedicated client relations group. Decimal also offers Single(k), a flexible, easy and cost-effective solution for owner-only businesses. Founded in 1999, San Francisco-based Decimal serves more than 1,600 small business customers in all 50 states.

About MyFinancialAdvice, Inc.
MyFinancialAdvice, Inc. (www.myfinancialadvice.com) brings affordable, conflict-free financial advice to plan participants through a network of prescreened independent advisors . Using a scalable, Web and phone-based technology platform, MyFinancialAdvice.com is offered as a turnkey financial advice benefit service through employers, retirement plan providers, record keepers, and other third party employee benefits and human resources firms. MyFinancialAdvice, Inc. is registered as a federal Investment Adviser under the Securities Exchange Commission (SEC) to maintain the highest standards of service, consumer advocacy and regulatory compliance. MyFinancialAdvice, Inc. was founded in 2001 and is located in Denver, Colorado.

E-mail us at press@theonline401k.com
or call us at 877.775.401k.