The Online 401(k) partners with the financial advisor community to provide an affordable 401(k) package for small businesses

Small businesses now have one stop for affordable 401(k) and financial advisory services

SAN FRANCISCO (October 31, 2007) – The Online 401(k), (www.theonline401k.com) the leading provider of full-service Web-based 401(k) plans for small and single-proprietor businesses, announces its financial advisor partnership growth numbers for 2007.

The Online 401(k) continues to build a specialized financial services platform based on creating retirement plans tailored to small business needs. One of the most unique features is the partnership program.

Plan sponsors are presented with a diverse portfolio of investment resources, including access to financial advisors partnered with The Online 401(k). For many small business owners, choosing a plan is only half the battle–some owners and employees find it difficult to assess how funds should be allocated within their retirement plan. Through an affordable and simple platform, The Online 401(k) grants small business owners and employees access to a list of financial advisors available to guide clients through the investment process.

Chad Parks, CEO of The Online 401(k) states, “We created a partnership platform with the financial advisor community to make a statement to our clients. Larger corporations such as ADP and Paychex focus on the initial signing of a client but often drop off radar when it comes to steering small business owners toward receiving objective counsel on the best way to invest their contributions–our financial advisor partners are experts in the field, and we believe small business owners should have the tools to make the most of their retirement plans through smart investments.”

In 2007 alone, The Online 401(k) signed on 66 financial advisor partners, increasing the total number of its partners to 122–the number of advisors has more than doubled from 2006. The company continues to grow this sector of partner relationships by offering co-branding opportunities to financial advisors, including customized marketing collateral, proposals and web site development. Scott Huish, CFP and vice president of Tribeca Financial, LLC explains, “The Online401(k) has provided a nice platform for us to compliment our existing services. We can now efficiently pursue market opportunities that were previously left out–The Online401(k) provides a turn-key platform that integrates nicely into our investment strategy.”

About The Online 401(k)

The Online 401(k) is the nation’s leading provider of Web-based retirement plan solutions for the small to middle market. Headquartered in San Francisco, CA, the firm provides plan administration and management services to individuals and businesses in all fifty states.

Small businesses interested in learning more about The Online 401(k) can request a quote at www.theonline401k.com and automatically receive a customized proposal via e-mail.  Small businesses can easily establish their 401(k) plan, thanks to a streamlined plan adoption process. The Online 401(k) offers a wide variety of investments to choose from on multiple platforms. Once the 401(k) plan is set up, employees can access 401(k) and investment education, select their investments and manage their individual 401(k) accounts – all from the convenience of their desktop.

For more information on The Online 401(k), visit www.theonline401k.com.

E-mail us at press@theonline401k.com
or call us at 877.775.401k.